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Marketing

Public Relations Manager

Based on 35 assessments

31% Moderate risk

Average realistic automation risk across all Public Relations Manager profiles in the dataset.

Raw potential
60%
Realistic risk
31%
Research benchmark ?
57%

Raw potential = I/O automation ceiling. Realistic risk = adjusted for informal knowledge and social context. Research benchmark: Eloundou et al. (2023)

Distribution across 35 profiles. Middle half of Public Relations Managers score between 29% and 35%.

0% 50% 100%
p10 · 26%
37% · p90
On-screen work 59%

Done entirely on a computer. High AI exposure — these tasks are already in the automation zone.

In-person + screen 0%

Physical sensing, digital output — e.g. interviewing someone then writing a report. Partially protected.

Computer + action 16%

Computer input, real-world output — needs someone to act on it, not just software.

Fully in-person 25%

No computer required. Furthest from automation — the strongest human advantage.

3 synthetic profiles for a Public Relations Manager, ordered by automation exposure. Tab between them to see how task mix drives the score difference.

Task Time Type Exposure
Developing and maintaining relationships with journalists, bloggers, and influencers to secure media coverage
deep expertise social element
28% AA 5%
Writing and distributing press releases to media outlets about company news, product launches, or events
22% DD 53%
Organizing and managing press conferences, media interviews, and public events
deep expertise
14% DA 8%
Creating crisis communication plans and managing responses to negative publicity or PR crises
deep expertise social element
13% DD 29%
Drafting speeches, talking points, and Q&A documents for company executives and spokespeople
deep expertise social element
9% DD 24%
Collaborating with marketing and social media teams to align PR messaging across all channels
8% DD 51%
Monitoring media coverage and public sentiment about the company, competitors, and industry trends
3% DD 67%

Work as a Public Relations Manager? Map your specific role.

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